SoWazi

Championing African beauty brands

Beauty, decoded.

Scan. Verify. Know what you put on your skin.

Why SoWazi?

Never guess what to buy again.

SoWazi gets to know your skin, hair and scent, and gets better the more you use it. Every product you see is one that fits. Less wasted money, fewer bad reactions, more products you love.

What SoWazi does for you

  • Spot the fakes

    Check that your products are authentic before you buy.

  • Understand ingredients

    See what each ingredient does, in plain language.

  • Get safety alerts

    Hear about recalls and warnings for products you use.

  • Get recommendations that fit you

    Your skin, your hair, your scent.

  • Discover trusted African products

    Made by Africans.